Why AdzZoo
Traditional advertising alone, in today’s highly competitive
market, has proven to be insufficient in helping many small businesses grow. Newspaper and Yellow page readerships
continue to decline, while their cost to run ads are increasing.
Connection! If you had to describe in one word why the internet
changed everything, it would be connection. Businesses and personal relationships have changed due to the
internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such
as Facebook and MySpace.
The immeasurable connection the internet created has changed the
way the world communicates, gathers and sends information, and markets its products and services.
However, this global connection has created a problem for the
local business in their local markets. Why?
-
Traditional print advertising is becoming less effective.
-
Most people have thrown their Yellow Pages away and search
online
-
Newspaper’s readership is down and many papers are declaring
bankruptcy
-
With Tivo, people are skipping commercials
-
Search results are dominated by large companies
-
Search results bring information overload. Local businesses get
lost
Did you know?
-
97% of people with online access will research products and services
online before they purchase
-
35% of all searches are done with an intent to buy
-
55% of all local searched are done with an intent to buy
-
Of all local searches, 8 out of 10 call or visit a store and 60% of
those result in a purchase of some kind
-
Times are rapidly changing and traditional advertising mediums are
losing their effectiveness.
Why
advertise in a declining market?
Why spend more money
To reach fewer people?
Studies show 64% of consumers search for local businesses online prior to making a
purchase.
Check Our
Testimonials
Will
they see your business when they search?
- Methods
Methods - AdzZoo monitors each client’s campaigns 24hrs a day 7 days a week. This enables us to make the adjustments necessary to ensure your business gets the best exposure possible.
- Technology
Technology - Geo-Targeting is a process that enables the physical location of a web searcher to be determined, once the location is determined, specific content can be delivered to them based on the nature of their search.
- Campaign Options
Options - AdzZoo has five different marketing campaigns designed to assist our clientele in connecting with their intended market.
- brochure
Download Business brochure
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